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Full Frame Podcast | Episode 4 | Post-Production

Hosted by Ian Wolbert and joined by Tina Carroll and Christine Amato, the fourth episode of Full Frame Podcast discusses the post-production process. The crew focuses on Christine's area of expertise, graphic design, and animation. Christine uses different animations and transitions, to make AVIAN’s video products engaging.

Christine Amato is part of the AVIAN video crew that specializes in illustration and motion graphic design. Christine attended the Savannah College of Art and Design, where she acquired a strong skillset in animation, video graphics, and special effects. As part of the AVIAN video production team, she is responsible for creating the graphics, and all the hand drawn illustrations.

Typically, when Christine is given a project, she will first receive an audio file from the customer. They then discuss the specifics of the project to make sure she fully understands what the customer wants. It is especially important to get a strong idea of what the customer wants before the animation process. This is because it is much easier to make changes to the project before the animation process has begun. After going through the script, she creates a hand-drawn storyboard that gives the customer an idea of what the graphics will look like.

Christine specializes in several types of animations for projects, which include motion graphics, text animations, images panning on and off the screen, and transforming objects in creative ways. Before deciding on the style of the project, the team talks to the customer about their vision and needs to find what fits the best.

"Once, we interviewed someone who did not want to physically be in the video project, so we created an animated character that did the presentation for him," Amato said. "The character hosted the entire training, and our customer did not have to be seen."

The process of recording audio and matching it up with an animation or different images is typically a fast process. However, this is only true if the customer is clear from the beginning that this is the style they want.

To provide more options for the customer, the team has the capability to create virtual tours that are completely 2D animated but appear like the scene is 3D.  Since 3D animations are more expensive and can be more time-consuming, the ability to create a 2D animation that looks 3D is beneficial to both parties.

The AVIAN team has several tools at their disposal to save time for the customers; this includes various subscriptions and access to a full music library, different animation styles, and editable templates. The music choice is very dependent on the style and content of the video. When creating an educational video, the music is very soft and kept in the background. On the other hand, when creating a promotional video, the music choice is more important to evoke the right emotion and must fit the style and audience.

Once the project is complete, the next step is the review process. The review process starts with an internal review; the team goes over the project and gets it ready for delivery. If needed, the project will additionally be sent to an internal subject matter expert to confirm the accuracy of the information included in the video.

The product then gets sent to the customer for review; the team calls this step the “Customer Alpha Review.” Once the customer reviews the project and gives feedback, the team makes any necessary changes. After the customer approves the project, it is then delivered in the requested format.

Want to know more about AVIAN's Video Production Team and its process for making videos? Subscribe to the Full Frame Podcast and watch or listen to the fourth episode here:

Episode 4 | Part 1: Post-production | Full Frame | Ep 4 | Pt 1 - YouTube 
Episode 4 | Part 2: Post-production | Full Frame | Ep 4 | Pt 2 - YouTube 
Episode 4 | Part 3: Post-production | Full Frame | Ep 4 | Pt 3 - YouTube  

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