Video has become an essential communication tool in the digital age. As social media platforms prioritize video content, businesses and individuals can maximize its value by recycling and repurposing it for different channels. In this blog post, we will discuss five effective strategies for repurposing video content for multichannel marketing.
1. Transform Existing Content
One way to recycle video for multiple channels is by transforming existing content. Take existing video footage and edit it to create new content for various platforms. For example, edit a product demonstration video to make shorter clips for social media or an entire video series for YouTube.
2. Produce Multiple Versions of the Same Content
Create several versions of the same content to be used on different channels. For example, make a 30-second version of a product demonstration video for Instagram, a 1-minute version for Twitter, and a 5-minute version for YouTube.
3. Extract Multiple Content Pieces from One Video
Create multiple content pieces from one video by extracting different clips or segments for use on various channels. For example, extract short clips from a product demonstration video for Instagram stories, longer clips for YouTube, and soundbites for podcasts.
4. Combine Different Content Types
Recycle video for multiple channels by combining different content types. Take existing video footage and mix it with other content, such as images, text, and audio. For example, create an infographic with a product demonstration video and text or merge it with audio to produce a podcast episode.
5. Repost Existing Content
Repost existing content on different channels to promote it, reach new audiences, or remind existing audiences of your offerings. For example, repost a product demonstration video on various social media channels.
Video is a powerful communication tool in the digital age. By repurposing, producing multiple versions, combining content types, and reposting existing content, you can maximize the value of your video assets for multichannel marketing. Leverage these strategies to make the most out of your video content and expand your reach.
Discover more about AVIAN video services and how we can help you maximize your video content's potential.
